I’m seriously interested in tuning into see how this thing goes! A bunch of ex-pro players definitely increases the media attention, but if I was playing for one of the clubs they will face in the qualifying rounds, I would be out to taste blood (not literally).
Ryan Bailey with the classy report from Wembley FC, as they prepare for their FA Cup Extra Preliminary Round match against Langford. Club sponsorship compliments of Budweiser.
Conference South side Bromley FC have found an interesting way to raise money ahead of their FA Cup clash with Leyton Orient this weekend. All all it took was an expert hairdresser and some QR codes from Betfair – QR codes are Quick Response codes, or those things you scan with your smart phone. Gambling is pretty big in England and placing a punt on a game is a very common thing to do. Very interesting concept and I am not sure how you are supposed to scan the QR code while players are in game, but whatever! More details from their press release:
Betfair, The World’s Biggest Betting Community, has signed a unique sponsorship deal to make the Ravens the faces, or rather the heads, of this innovative in-game advertisement. The players will unveil their new dos ahead of their first round clash against Leyton Orient at Brisbane Road this weekend.
Celebrity stylist Daniel Johnson has been drafted in to cut the intricate barnet designs. Johnson, better known for coiffing the quiffs of Wayne Rooney, Rio Ferdinand, Ashley Young and Jermain Defoe, will shave the specially designed QR codes into the back of the teams’ heads to ensure it catches the eye of football fans on Saturday.
Each intricate style takes over an hour to achieve and when scanned with a smartphone the matrix barcode will send users to the Betfair Mobile site, which offers punters the chance to bet on the game.
Bromley FC Manager Mark Goldberg said: “This is a great tie up for the club, a little unconventional, but great nonetheless. The lads were shocked when I asked them to take part but they know what this could mean for the club and they’re looking forward to showing them off in our biggest game of the season on Saturday.”