Adidas GameDayPlus

adidas launches Gamedayplus

With this season’s UEFA Champions League in full swing, adidas has launched an innovative social media campaign for fans to enhance their match-day and tournament experience. adidas Gamedayplus is a mobile led, second screen social platform which aggregates the best UEFA Champions League content from adidas football, adidas players and clubs, journalists and super fans…

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What’s On Your Playlist?

Music has always played an important role in sports.  Whether it is a national anthem or as part of a TV broadcast, music can trigger emotion, motivate, or signal patriotism.  I like to use it for motivation. The other day I noticed someone’s Twitter post about filling an iPod with music.  It got me thinking about the…