Adidas and World Cup

adidas Extend FIFA Sponsorship (Including World Cup Ball!)

One of the longest and most successful partnerships in modern sports marketing history will continue. Today, FIFA and adidas formally announced an extension of their long-term partnership agreement granting adidas the Official Partner, Supplier and Licensee rights for the FIFA World Cup™ and all FIFA events until 2030. The announcement was made during a ceremony…

Mizuno Soccer

Mizuno Boots Finally Available On The U.S. Soccer Market!

Mizuno, a global leader in the sporting goods industry, today released four premium firm ground (FG) soccer cleat models in their Heritage, Speed and Power cleat portfolios to U.S. soccer players. Available online only at www.mizunousa.com, the line-up includes two Japanese handcrafted models – the Morelia Neo Made in Japan (MIJ), and Morelia II (MIJ)…

Nike_OSB_Poster_original

New Campaign Challenges The World: “Dare To Be Brasilian”

In a country known for turning football into an art form, Nike celebrates the Brasilian style of play with the launch of ‘Dare to be Brasilian’. The heart of the campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), which highlights…

Mexico Crest on Jersey

Mexico Introduce A New “Tricolor” Soccer Jersey

adidas and the Mexican Football Federation announced the official on-pitch presentation of the National Team’s uniform, during its FIFA World Cup Qualifier match against Panama at the Estadio Azteca in Mexico City, Mexico last week. Mexico’s National Football team is the first of all adidas sponsored teams to present its new uniform. The match kit…

Ronaldo Galaxy Collection

Nike CR7 Galaxy Collection

From on-pitch dominance to off-pitch cool, Nike Sportswear releases a collection of sport classics inspired by the legendary style of one of the world’s greatest athletes. Created for the player who knows no limits and demands the ultimate in craft and performance both on and off the pitch, the CR7 Collection serves the complete lifestyle…

Adidas GameDayPlus

adidas launches Gamedayplus

With this season’s UEFA Champions League in full swing, adidas has launched an innovative social media campaign for fans to enhance their match-day and tournament experience. adidas Gamedayplus is a mobile led, second screen social platform which aggregates the best UEFA Champions League content from adidas football, adidas players and clubs, journalists and super fans…

Usain Bolt gives Sergio Agüero a unique lesson of speed ahead of the Manchester Derby

Manchester Derby – Usain Bolt vs Sergio Aguero

A rather unusual encounter took place yesterday ahead of this Sunday’s much anticipated Manchester Derby. Usain Bolt, the World’s Fastest Man, caught up with Manchester City’s star striker Sergio Agüero to give him a unique lesson in speed. Having identified Agüero as City’s most dangerous player, the Jamaican United fan pretended to help Sergio pep…

Warrior and Fowler

Robbie Fowler Becomes the “Warrior Godfather”

Warrior Football has announced the signing of its latest ambassador, former England international and Liverpool striker, Robbie Fowler. Joining the likes of Vincent Kompany, Marouane Fellaini and Vinnie Jones in a growing roster of current and former pros to align with the brand, Fowler – revered amongst the Anfield faithful simply as ‘God’ – will partner with Warrior on…

PUMA FC Aguero Winner

PUMA FC – Aguero “Take It Anywhere” Winner!

The PUMA Football Club continues to challenge viewers and fans to compete and win prizes. This week, the first winner was announced! Sergio Aguero challenged his fans to send him pictures of them playing football, but of course he wanted the most unusual and creative pictures imaginable. Check out to see where the winning image…